Nielsen Marketing Research Is Concerned About Using Surveys to Conduct

question 48

Multiple Choice

Nielsen Marketing Research is concerned about using surveys to conduct a marketing research project because

• A) fewer people are willing to participate.
• B) primary data are so much cheaper and easier to gather.
• C) survey data collection is highly inaccurate.
• D) survey data do not provide in-depth responses.
• E) the survey method has been replaced by the Internet.

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Definitions:

Human Resource Management

The strategic approach to the effective management of people in an organization, focusing on enhancing their contributions to the success of the organization.

Organisations

Groups of people structured in a specific way to achieve common goals or undertake particular activities, often through a coordinated effort.

Human Resource Specialists

Professionals who are focused on the management of organizational human resources, encompassing recruitment, training, employee relations, and benefits administration.

Role

is the function or part played by a person or thing in a particular situation or context.