When Working as a Summer Intern for a Local Retail

question 72

Multiple Choice

When working as a summer intern for a local retail store, Jan Halverson was sent to the library to look up data on population forecasts for the city of San Antonio. The population information she found would be considered

• A) primary data.
• B) secondary data.
• C) information data from syndicated research services.
• D) secondhand data.
• E) a primary database.

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Definitions:

Discovering Consumer Needs

The process of identifying and understanding what customers want and require from products or services.

Sales Department

A division within a business that is responsible for selling products or services to customers and generating revenue.

Central Location

A strategic or convenient place for conducting business, usually selected for its accessibility to customers or as a distribution hub.

Specific Offering

A distinct product or service presented to the market by a business.