Which of the Following Statements About Conducting Marketing Research Internationally

question 202

Multiple Choice

Which of the following statements about conducting marketing research internationally is false?

• A) The marketing research process may need to be modified to allow for regional differences.
• B) A detailed search for and analysis of secondary data can help researchers gain a greater understanding of a particular marketing environment and pinpoint issues that must be taken into account in gathering primary research data.
• C) Primary data gathering may have a greater chance of success if the firm employs local researchers who better understand how to approach potential respondents and can do so in their own language.
• D) Specific differences among countries can have a profound influence in data gathering.
• E) Specific differences among countries have no effect on data gathering or the marketing research process.

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Definitions:

Ethical Dilemma

Situation that involves making a choice when the alternatives aren’t completely wrong or completely right.

Ethics Audit

A systematic evaluation of an organization's moral principles and practices to ensure they align with desired standards.

Code of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity.

Ethical Dilemma

A situation in which a difficult choice has to be made between two or more morally acceptable or unacceptable alternatives.