Scenario 5

question 118

Multiple Choice

Scenario 5.2 Use the following to answer the question.
Colin Jackson recently purchased Blue Waters Adventures, a kayak and canoeing rental business near the Chatsworth River in Arizona. Blue Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year-round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.
Refer to Scenario 5.2. Colin went to the university library and collected everything he could find on the kayaking and canoeing sports industries. He found a significant amount of information, but it didn't seem to be in the format that he could actually use in his analysis. Colin realized that he could just use this preliminary data as a resource to help him design his plan for utilizing focus groups and possibly for designing a survey. The preliminary data is referred to as _____, while the data from focus groups and surveys is ______.

• A) primary data; secondary and observational
• B) secondary data; primary
• C) secondary data; observational
• D) exploratory data; primary
• E) primary data; descriptive

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Definitions:

Gender Inequality

Disparities in status, opportunities, and treatment between people based on their gender.

Nuclear Family

A family structure that consists of two parents living with their biological or adopted children, typically considered the smallest, basic unit of a family.

Functionalist Positions

Theoretical perspectives in sociology that emphasize the interconnectedness of social institutions and their role in maintaining social order and stability.

Marxist

Pertaining to the theories of Karl Marx, which focus on class conflict, economic determinism, and the critique of capitalism.