Information Should Be Treated as the Most Important Resource in Marketing

question 188

True/False

Information should be treated as the most important resource in marketing and always worthwhile to the firm.

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Definitions:

Returns

The profit or loss derived from an investment over a particular period, usually expressed as a percentage.

Sharpe Ratio

A measure used to evaluate the risk-adjusted return of an investment by dividing the difference between the investment's return and the risk-free rate by the standard deviation of the investment's returns.

Benchmark

A standard or reference by which the performance of a security, manager, or investment portfolio can be measured.