Apple Is Known for Product Innovation and the Creation of Products

question 53

Multiple Choice

Apple is known for product innovation and the creation of products that meet needs consumers didn't realize they had, such as using an iPad to easily access the Internet, read books, and play games. In order to develop and deliver products to consumers that are high in value and successful, the firm implements a variety of ________ activities in order to stay abreast of consumer trends, preferences, and determine the potential for success of new products.

• A) marketing research
• B) competitive intelligence
• C) econometric analysis
• D) employee engagement