Jack Knows His Business Has a Problem Because of an Increasing

question 54

Multiple Choice

Jack knows his business has a problem because of an increasing number of consumer complaints received recently. He has decided how to make this problem a precise, researchable statement and should next move on to

• A) calculating reliability and validity.
• B) designing the research project.
• C) collecting data.
• D) interpreting research findings.
• E) taking corrective action.

---

Definitions:

Qualitative Analysis

Examination of non-numerical data, such as text, images, or videos, to understand concepts, opinions, or experiences.

Null Hypothesis

A statement in statistical hypothesis testing that assumes no effect or no difference, used as a starting point for testing statistical significance.

Type I Error

The mistaken disapproval of a valid null hypothesis, commonly referred to as a "false positive."

Type II Error

The error that occurs when a false null hypothesis is not rejected, meaning a real effect or difference was missed.