Janis Had Invested a Significant Amount of Resources into Advertising

question 163

Multiple Choice

Janis had invested a significant amount of resources into advertising a new product. She used tools and methods to measure and interpret the effectiveness of the campaign on customer sales. Janis used ___________ to evaluate her firm's return on investment. She then made adjustments based on her findings.

• A) marketing analytics
• B) big data
• C) databases
• D) marketing decision support systems
• E) single-source data

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Definitions:

Parental Investment

The time and energy parents expend for their offspring’s benefit, including protection, feeding, and teaching.

Electrical Conductivity

A measure of a material's ability to conduct an electric current.

Mate Preference

Criteria or attributes an individual finds desirable in a potential sexual or romantic partner.

Social Status

Refers to the position or rank of a person or group within the hierarchy of a society, determined by wealth, occupation, education, or other social variables.