Janis Had Invested a Significant Amount of Resources into Advertising

question 163

Multiple Choice

Janis had invested a significant amount of resources into advertising a new product. She used tools and methods to measure and interpret the effectiveness of the campaign on customer sales. Janis used ___________ to evaluate her firm's return on investment. She then made adjustments based on her findings.

• A) marketing analytics
• B) big data
• C) databases
• D) marketing decision support systems
• E) single-source data

---

Definitions:

Epitope

A specific part of an antigen that is recognized and bound by an antibody or a receptor of the immune system.

Fab Fragments

Regions of an antibody molecule that bind to antigens, consisting of one constant and one variable domain of each of the heavy and the light chain.

Antibody-Mediated Immunity

A type of specific immune response in which B cells differentiate into plasma cells and produce antibodies that bind with foreign antigens, leading to the destruction of pathogens. Compare with cell-mediated immunity.

B Cells

A type of white blood cell that plays a crucial role in the immune system by producing antibodies to fight off infections.