Scenario 5

question 46

Multiple Choice

Scenario 5.2 Use the following to answer the question.
Colin Jackson recently purchased Blue Waters Adventures, a kayak and canoeing rental business near the Chatsworth River in Arizona. Blue Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year-round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.
Refer to Scenario 5.2. Colin developed a research design to aid his investigation. This design included a questionnaire that attempted to measure "outdoor activity preferences"; however, Colin's professor said that the questionnaire measured not "outdoor activity preferences" but something else. The professor was questioning the research design's

• A) reliability.
• B) significance.
• C) truthfulness.
• D) corroboration.
• E) validity.

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Definitions:

Socio-Cultural Conditions

The social and cultural environments that influence an individual's life, behavior patterns, and interactions within society.

Diversity Issues

Concerns related to ensuring representation, equity, and inclusion of various demographic and cultural backgrounds in the workplace.

Educational Opportunity

The availability of options for learning and gaining knowledge in various settings and levels.

Socio-Cultural Conditions

The social and cultural elements that influence individuals' behaviors, perceptions, and interactions within a society.