Hershey Wants to Know Why Sales of Its New Dark

question 97

Multiple Choice

Hershey wants to know why sales of its new dark chocolate product is soaring in one country but not in another. After extensive research, Hershey believes the answer lies in demographic and cultural differences among the populations. It conducts in-depth research that asks consumers in each country about their ages, occupations, eating habits, as well as how often they purchase its chocolate bars. It uses statistical analysis and predictive tools to come up with strong conclusions. Although Hershey is fairly certain about its research, it realizes that it is still limited in providing evidence to definitively link demographic and cultural differences to being the cause of why sales differ so significantly among the two countries. Hershey has most likely conducted _________________ research.

• A) exploratory
• B) descriptive
• C) focus-group
• D) experimental
• E) observational

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Definitions:

Velocity

The speed of an object in a given direction.

Cross-Sectional Area

A measurement of the size of a cross-section of a three-dimensional object, often used to calculate properties like flow and resistance.

Internal Carotid Artery

A major artery that supplies blood to the brain, eyes, and forehead, branching off from the common carotid artery.

Middle Cerebral

Pertains to the middle cerebral artery, a major artery in the brain that supplies blood to the lateral parts of the frontal, temporal, and parietal lobes.