Examlex
In general, corporate executives prefer research reports that are short, clear, and simply expressed.
Conditioning
A process of behavior modification by which a subject comes to associate a desired behavior with a previously unrelated stimulus.
Placebo Effect
The beneficial effect on a person's health experienced after taking a placebo, attributed to the patient's belief in the treatment.
Antiviral Drug
Medication used specifically to treat viral infections by inhibiting the development of the offending virus.
Efficacy
The ability to produce a desired or intended result, often used in the context of medications or treatments.
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