Big Data Is the New Hot Topic in Technology and Marketing

question 38

Multiple Choice

Big data is the new hot topic in technology and marketing. It promises to provide many informational benefits to the companies that can harness it most effectively. But all new things come with positives and negatives.
Which one of the following is a challenge associated with big data?

• A) Determining how to get value from the data.
• B) There isn't much data available.
• C) Finding enough storage capacity for the data.
• D) Writing reports using big data.
• E) Getting quantitative and qualitative data in the same database.

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Definitions:

Barriers

Obstacles or impediments that hinder progress or communication in various contexts.

Social Perception

The process of interpreting information about another person to form an impression of them, influenced by social norms, stereotypes, and personal experiences.

Perceiver

A perceiver is an individual or entity that interprets or makes sense of information, events, or stimuli from their surroundings.

Characteristics

The distinguishing traits, qualities, or properties that define an individual, group, or thing.