After a Firm Has Identified an Appropriate Targeting Strategy, the Next

question 37

Multiple Choice

After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is

• A) determining the demographic variables of the target market.
• B) developing market segment profiles.
• C) determining which segmentation variables to use.
• D) selecting specific target markets.
• E) evaluating relevant market segments.

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Definitions:

Normal Fluctuations

Variations in data or statistical measurements that are considered normal or typical within a specific context.

Assignable Variation

Variability in a process attributable to identifiable reasons, rather than being due to chance.

Specific Events

Particular occurrences or happenings that are distinct and identifiable.

Centerline

In statistical quality control, a line on a control chart that represents the average or mean value of the data being monitored.