Company Sales Reports Are Often Utilized as Part of a Company's

question 149

Multiple Choice

Company sales reports are often utilized as part of a company's marketing research activities and can provide insight about which colors and sizes are preferred by customers. Cutco, a manufacturer of knives and cutlery, often utilizes sales reports to identify which styles of knives are most popular and whether customers prefer the classic black handle or the ivory handle. This insight enables Cutco to streamline its manufacturing process and develop a just-in-time system to match production to anticipated orders. What type of data does Cutco utilize in this example?

• A) internal secondary
• B) internal primary
• C) external secondary
• D) external primary

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Definitions:

Competitive Advantages

Qualities that allow a company to perform better than its competitors, such as superior products, lower costs, or better branding.

Cost Advantages

Economic benefits that an organization gains due to lower production costs, often leading to competitive pricing.

GE/McKinsey Grid

A strategic tool used to evaluate business portfolios based on industry attractiveness and business unit strength.

BCG Matrix

A strategic planning tool that uses market growth rate and market share to categorize business units or products into four categories: Stars, Cash Cows, Question Marks, and Dogs.