If a Marketing Researcher Is Interested in Observing Group Interaction

question 98

Multiple Choice

If a marketing researcher is interested in observing group interaction during an informal, unstructured, and open-ended data collection process, he or she should use

• A) observation.
• B) a focus-group interview.
• C) an on-site computer interview.
• D) a shopping mall intercept interview.
• E) a telephone survey.

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Definitions:

Ante-

A prefix meaning before or preceding in time or order.

Before

Prior to a certain time or event.

Forward

Directional term referring to the front or direction in which an individual or structure is facing or moving.

Tachypnea

Rapid breathing; an increased respiratory rate which may be a sign of distress or a symptom of a medical condition.