Many Companies Have Access to Information About Customers' Purchasing History

question 65

Multiple Choice

Many companies have access to information about customers' purchasing history as well as following their use of social media applications, such as Facebook, Twitter, Pinterest, and Instagram. The companies utilize this information to gain insights about the user and design products and services to best meet their needs. Some consumers are reluctant to share this information due to concerns about their _____, which is a major ethical issue for marketing researchers or others who are involved in collecting and analyzing consumer information.

• A) privacy
• B) honesty
• C) expenditures
• D) social ability

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Definitions:

Neuromuscular Junction

The neuromuscular junction is a synapse between a motor neuron and the muscle fiber it innervates, facilitating muscle contraction.

Synaptic Vesicles

Small sacs within axon terminals that store neurotransmitters, which are released into the synaptic cleft during synaptic transmission.

Synaptic Cleft

The narrow gap between the presynaptic and postsynaptic neurons into which neurotransmitters are released to convey impulses across the synapse.

Presynaptic Terminal

This term refers to the end of a neuron that sends signals to a neighboring neuron across a synapse.