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Walmart sells numerous products, including packaged food, produce, automotive maintenance services, eyeglasses, clothing, and toys. Walmart advertises itself as a store where "we save people money so they can live better," focusing on its low prices as the customer's most important need. Walmart's advertising appears to use a(n) _____ strategy to a market that is _____.
Consumer Incomes
The total amount of money earned by consumers from various sources like wages, investments, and government benefits, which affects their purchasing power and economic behavior.
Normal Good
A good for which demand increases as the income of the consumer increases, all other factors being equal.
Substitutes
Products or services that can replace each other in use, where an increase in the price of one leads to an increase in demand for the other.
Complements
Goods that are often used together, where the increase in the consumption of one leads to an increase in the consumption of the other.
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