The Buildup Approach Measure of Sales Potential

question 33

Multiple Choice

The buildup approach measure of sales potential

• A) starts with broad estimates of general economic activity.
• B) ends with an estimate of a single firm's sales of a specific product.
• C) starts with forecasts about demand for a specific product within a relatively small area.
• D) does not use sales estimates.
• E) is seldom employed by industrial firms.

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Definitions:

Photoautotroph

An organism that obtains energy from light and synthesizes organic compounds from inorganic raw materials; includes plants, algae, and some bacteria. Compare with photoheterotroph, chemoautotroph, and chemoheterotroph.

Fumigallin

A chemical compound originally discovered for its antibiotic properties, often mentioned in the context of beekeeping to treat nosema disease.

Psilocybin

A naturally occurring psychedelic compound produced by more than 200 species of fungi.

Ergot Compounds

Chemical substances derived from the fungus Claviceps purpurea (ergot), which infects cereal grains and possesses psychoactive and medicinal properties, historically involved in the cause of ergotism or "St. Anthony's fire."