The Purpose of Market Segmentation Is to

question 106

Multiple Choice

The purpose of market segmentation is to

• A) differentiate products.
• B) divide a total market to enable a marketer to develop a more precise marketing mix.
• C) reduce the overall cost of marketing activities.
• D) identify a single marketing mix that will be satisfactory for the general market.
• E) meet the needs of homogeneous markets.

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Definitions:

Ribulose Bisphosphate (RuBP)

A substance involved in the photosynthesis process, acting as a co2 acceptor in the Calvin cycle.

Phosphoglyceraldehyde (PGAL)

A three-carbon molecule formed during the Calvin cycle of photosynthesis and glycolysis in cellular respiration.

Carbon Dioxide

Carbon dioxide is a colorless, odorless gas produced by burning carbon and organic compounds and by respiration. It is naturally present in air and is absorbed by plants in photosynthesis.

Phosphoglyceraldehyde (PGAL)

A three-carbon sugar molecule involved in the Calvin cycle of photosynthesis and also in glycolysis, a key step in cellular respiration.