The Primary Advantage of a Concentrated Targeting Strategy Is

question 52

Multiple Choice

The primary advantage of a concentrated targeting strategy is

• A) it meets the needs of a wide range of consumers.
• B) it allows a firm to specialize to meet specific customer needs.
• C) it is more flexible than any other approach.
• D) it is the least risky targeting approach.
• E) its customers are the most willing to repurchase the same brands.

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Definitions:

Written Contract

A written contract is an agreement between parties that is recorded in a document form, providing clear terms and conditions that are legally enforceable.

First-Grade Steel

First-grade steel is a classification of steel indicating premium quality, meeting the highest standards of strength, durability, and purity.

Bonafide Purchase

The acquisition of goods or property in good faith without knowledge of any defects or claims against it.

Forged Cheque

refers to a check that has been illegally altered or signed without the account holder’s authorization, often with fraudulent intent.