Claire Is Beginning to Wonder If She Has Made the Right

question 84

Multiple Choice

Claire is beginning to wonder if she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

• A) cognitive dissonance phase
• B) purchase phase
• C) evaluation of alternatives phase
• D) information search phase
• E) postpurchase evaluation phase

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Definitions:

Retrieval Cues

Information in the environment or in memory that triggers the recall of information.

Memory Traces

A theoretical concept referring to the physical changes in the brain that represent a memory; also known as engrams.

Target Stimuli

Specific objects or events that the attention is directed towards in psychological experiments or therapies.

LTPs

Long-Term Potentiation, a long-lasting increase in synaptic strength between two neurons that is considered one of the cellular mechanisms that underlies learning and memory.