Which of the Following Is the Biggest Drawback to Using

question 167

Multiple Choice

Which of the following is the biggest drawback to using psychographic variables?

• A) They are very costly to collect.
• B) They are difficult to measure.
• C) They give poor information about consumer needs.
• D) They do not reflect socioeconomic characteristics of consumers.
• E) The resulting segments are difficult to be reached.

---

Definitions:

Confuse

To cause someone to become bewildered or unable to understand.

Appearance/Reality

A cognitive concept recognizing the distinction between how something appears and its true nature or existence.

Distinguish Appearance

The ability to recognize and differentiate individuals or objects based on their visual characteristics or outward form.

Costume

A costume is a set of clothes worn to portray a particular character or identity, often used in performances, festivals, or themed events.