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Motives can be used to segment markets.
Margin of Error
An expression of the amount of random sampling error in a survey's results, representing how much the survey results are expected to differ from the true population value.
Confidence Interval
An interval of values calculated from sample data that has a specified probability of including the accurate population parameter.
Confidence Level
A statistical measure that quantifies the uncertainty or certainty in a sampling method, often expressed as a percentage.
Mean Cholesterol Level
The average amount of cholesterol present in the blood, calculated by summing all cholesterol levels and dividing by the number of observations.
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