General Electric Calculates That the Total Number of Light Bulbs

question 19

Multiple Choice

General Electric calculates that the total number of light bulbs sold to consumers in the next year by all light bulb producers is 1 billion, given anticipated marketing efforts by the firms involved. This figure represents the industry's

• A) sales potential.
• B) market potential.
• C) target growth rate.
• D) sales forecast.
• E) sales objective.