When Selecting Specific Target Markets, a Firm Should

question 194

Multiple Choice

When selecting specific target markets, a firm should

• A) revert to an undifferentiated approach if the market is deemed heterogeneous.
• B) choose the segments most in line with the firm's objectives and long-term growth.
• C) choose all segments that are determined to be profitable for the organization.
• D) choose the minimum number of segments necessary to achieve company sales potential.
• E) pick the segments with the best sales forecasts for the upcoming period of time.

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Definitions:

Asexual Reproduction

A mode of reproduction that does not involve the fusion of gametes, resulting in offspring genetically identical to the parent.

Diploid Cells

Cells that have two complete sets of chromosomes, one from each parent, characteristic of most organisms’ body cells.

Inguinal Canal

A passage in the anterior abdominal wall that in males conveys the spermatic cord and in females the round ligament of the uterus.

Vas Deferens

(vas deferens) (pl., vasa deferentia) One of the paired sperm ducts that connects the epididymis of the testis to the ejaculatory duct.