____________ Is a Useful Sales Forecasting Method as Long as a Precise

question 193

Multiple Choice

____________ is a useful sales forecasting method as long as a precise relationship between past sales figures and one or more variables can be established. Without these relationships, this method is useless in forecasting future sales.

• A) Trend analysis
• B) Random factor analysis
• C) Delphi technique
• D) Cycle analysis
• E) Regression analysis

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Definitions:

Undifferentiated

Marketing strategy that targets a broad market with a generic message and product, ignoring segment differences.

Break-even

The point at which total costs and total revenues are equal, resulting in no net loss or gain for a business.

Geographical Sales Territories

Designated regions or areas assigned to sales representatives as their specific area of responsibility.

Income Distribution

The way in which a nation’s total earnings are divided among its population, or the distribution of wealth among individuals in a society.