Relying on Executive Judgment for Forecasting May Be Adequate When

question 173

Multiple Choice

Relying on executive judgment for forecasting may be adequate when

• A) levels of marketing efforts put forth by competitors vary considerably.
• B) recent events give the executive specific impressions of product demand.
• C) product demand is erratic.
• D) the executive conducts surveys.
• E) the executive has considerable experience and product demand is relatively stable.