With Its Venus Razor, Gillette Was the First Marketer to Offer

question 200

Multiple Choice

With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.

• A) demographic
• B) psychographic
• C) geographic
• D) family life cycle
• E) product use

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Definitions:

Excludable

A characteristic of a good or service that allows the owner or provider to prevent others from using it without permission.

Rival

A characteristic of a good or service that implies its consumption by one individual prevents simultaneous consumption by another individual.

Public Goods

Public goods are commodities or services that are provided without profit to all members of a society, either by the government or a private individual or organization.

Private Goods

Goods that are both excludable and rivalrous, meaning only those who pay for them can use them, and one person's use of the good reduces others' ability to use it.