DeShon Has Just Become the New Marketing Analyst for a Company

question 32

Multiple Choice

DeShon has just become the new marketing analyst for a company that produces vinyl siding for homes. In an effort to forecast his firm's sales for the coming year, he needs to find where the greatest opportunities are for selling his product. DeShon looks at the sales for the last five years and calculates a growth trend. He then collects data from a combination of other factors, such as population density, family size, home ownership, and per capita income. Finally, DeShon looks at the correlation between the sales trend data and the various combination of demographic data. DeShon is employing the ____ forecasting method for the sales growth trend and the ________ method for the correlation.

• A) Time series analysis; regression analysis
• B) Executive judgment; regression analysis
• C) Market tests; regression analysis
• D) Regression analysis; time series analysis
• E) Market tests; time series analysis

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Definitions:

Networking

Building and maintaining relationships with others for the benefit of exchanging information, advice, and opportunities.

Special Help

Additional assistance provided to meet unique needs or to support individuals facing challenges.

Holistic View

An approach that considers all aspects of a situation, system, or problem instead of focusing on individual parts.

Different Departments

Functional areas within an organization, each responsible for specific aspects of the company's operations.