The Marketer Uses Segmentation Variables to Divide a Market into Segments

question 119

Multiple Choice

The marketer uses segmentation variables to divide a market into segments. All of the following statements are true about segmentation variables except:

• A) The variables should be related to the customer's needs relative to the product being marketed.
• B) The variables must be measurable.
• C) The variables should be based solely on demographic characteristics.
• D) The variables should be related to the customer's behavior relative to the product being marketed.
• E) The variables should be related to the customer's uses of the product being marketed.

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Definitions:

Preference

A predisposition or inclination towards a particular choice or action among various alternatives.

Conflict Resolution

Strategies and processes used to address and resolve disputes, disagreements, or differences among project stakeholders or team members.

Default Approach

The standard or automatic method of proceeding in a situation, often used when no specific alternative has been chosen.

Project Managers

Professionals responsible for planning, executing, and closing projects, ensuring goals are met within constraints.