In Order for the Marketer to Achieve Effective Market Segmentation

question 88

Multiple Choice

In order for the marketer to achieve effective market segmentation, which of the following conditions must exist?

• A) The segments must be small enough to manage effectively.
• B) It must be possible to do a regression analysis on potential segments.
• C) Consumers' needs for the product must be homogeneous.
• D) The firm must be able to sell effectively to the chosen segment with a specific sales price.
• E) The segment must have enough profit potential to justify the development of a special marketing mix for the segment.

---

Definitions:

Descartes

René Descartes, a 17th-century French philosopher, mathematician, and scientist, known for his statement "Cogito, ergo sum" (I think, therefore I am) and his contributions to modern philosophy and the development of rationalism.

Substances

Fundamental components or materials that constitute physical reality, having distinct and constant properties.

Solutions

Methods or processes for solving problems or dealing with difficult situations, often involving a detailed, step-by-step procedure for achieving a desired end.

Interaction

The reciprocal action or influence between entities, leading to a dynamic process of exchange or communication.