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Demand for business products can be characterized in four ways; describe these four characteristics and compare and contrast their attributes.
Generation X
Generation X refers to the demographic cohort born approximately between the early 1960s and late 1970s, known for its adaptability, skepticism towards institutions, and bridging the gap between traditional and digital technologies.
Baby Boomers
A demographic group born approximately between 1946 and 1964, known for being a large generation with significant economic and cultural impact.
Racial and Ethnic Diversity
The inclusion and representation of various racial and ethnic groups within a community, organization, or society.
Generation X
The demographic cohort following the Baby Boomers and preceding Millennials, generally defined as individuals born from the early-to-mid 1960s to the early 1980s.
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