The Marketing Manager for Gillette Razors Is Attempting to Determine

question 184

Multiple Choice

The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men with the ability to maintain their facial hair using a traditional razor or an electric razor. The marketing manager estimates that Gillette has a strong level of loyalty and brand name appeal and will garner 20% of the overall market. This amount is known as the _______. In addition, the marketing manager believes the total sales for the category will be $30 million annually for razors and razor blades for men. This is known as the ______________.

• A) company sales potential; market potential
• B) market share; category sale
• C) industry share; company forecast
• D) demand; supply

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Definitions:

Bleeding

The loss of blood from the circulatory system due to injury or illness.

Marketing Channel Functions

Refer to the various roles and tasks necessary for the movement of goods from the producer to the consumer, including logistics, information processing, and negotiation.

Manufacturer

A company that produces goods for sale.

Retailers

Businesses that sell goods or services directly to consumers.