Samantha's Team Is Analyzing Target Markets for the Company's New

question 86

Multiple Choice

Samantha's team is analyzing target markets for the company's new product idea. Her group is currently considering the different factors it should adopt to divide the market. A major part of this decision involves the customers' needs for, uses of, or behavior toward the product. Which stage of the target market selection process is Samantha and her team currently at?

• A) Step 1: Identify the appropriate targeting strategy
• B) Step 2: Determine which segmentation variables to use
• C) Step 3: Develop market segment profiles
• D) Step 4: Evaluate relevant market segments
• E) Step 5: Select specific target markets

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Definitions:

Job Outcomes

The results or end-products of one's work, including achievements, performance levels, and contribution to organizational goals.

Direct Experience

Knowledge or skills gained through first-hand involvement or activity, as opposed to information learned through others.

Behaviour

The actions or reactions of an individual or system in response to external or internal stimuli, ranging from physical movements to complex interactions.

Attitude

A settled way of thinking or feeling about something, which is often reflected in a person's behavior.