Examlex
Crisco is an all-vegetable shortening that helps cooks around the globe create better-tasting meals for their families. The company is part of Procter & Gamble and Crisco was developed in 1911. They released their first print advertisement in 1912 and focused on how Crisco could be used as a replacement to lard and butter. Crisco is still a dominant brand today, and many families have the familiar blue tub of Crisco in their pantry as well as a container of liquid vegetable oil to use when cooking. Crisco believes its market is _______, where individuals have similar needs for the product. It therefore utilizes a _________ targeting strategy as it can incorporate a single marketing mix and direct it at the entire market for its products.
Sharpe Measure
The Sharpe Measure assesses the risk-adjusted return of an investment, comparing its excess return over the risk-free rate to its standard deviation of returns.
Standard Deviation
A measure of the dispersion or variability of a set of values, used in finance to gauge the risk associated with an investment's return.
Beta
An indicator of the degree of variability or systematic risk associated with a security or portfolio relative to the broader market.
Treynor Measure
A performance metric that measures the returns earned in excess of that which could have been earned on a riskless investment per each unit of market risk.
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