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Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting

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Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?


Definitions:

Adolescents

Individuals in the developmental stage of adolescence, typically ranging from around 10 to 19 years of age, facing physical, psychological, and social changes.

Streetwalking

The act of soliciting sexual services in public places, typically for money.

Sexually Assaulted

The act of subjecting someone to unwanted or forced sexual contact or activity.

Fellatio

Oral stimulation of the penis.

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