When the Needs of Individual Consumers in a Target Market

question 188

Multiple Choice

When the needs of individual consumers in a target market for a specific product are similar and the organization can satisfy most customers with a single marketing mix, the best approach to use may be the ____ strategy.

• A) undifferentiated
• B) differentiated
• C) segmented
• D) concentrated
• E) heterogeneous

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Definitions:

Functional

Capable of operating or functioning in the intended or expected way.

High-Income Nations

Countries with a high level of economic performance, as measured by gross national income (GNI) per capita, indicating a significant degree of industrialization and standard of living.

Low-Income Nations

Countries characterized by significant economic challenges, often struggling with high poverty rates and minimal access to resources.

Modernization Theory

A theory that explains the process of transition from traditional or underdeveloped societies to modern societies.