The Undifferentiated Targeting Strategy for Finding a Target Market Will

question 114

Multiple Choice

The undifferentiated targeting strategy for finding a target market will likely not be successful if

• A) product positioning is needed.
• B) the firm defines the total market as its target market.
• C) people within the market have heterogeneous needs.
• D) people within the market have homogeneous needs.
• E) the firm is capable of developing a single marketing mix that satisfies all people's needs.

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Definitions:

Rationalism

The view that knowledge is best acquired by reason and factual analysis rather than faith or emotion.

Positivism

The idea that phenomena are governed by, and can be explained by, rules based on objective observation and generalizations from those observations.

Explanation

An attempt to account for the relationships observed among phenomena. A basic goal of communications research is to explain how and why communication phenomena occur.

Two-tailed Hypothesis

A type of hypothesis that predicts either an increase or decrease in outcomes, requiring evidence for significant change in either direction.