Apple Is Known for Product Innovation and the Creation of Products

question 53

Multiple Choice

Apple is known for product innovation and the creation of products that meet needs consumers didn't realize they had, such as using an iPad to easily access the Internet, read books, and play games. In order to develop and deliver products to consumers that are high in value and successful, the firm implements a variety of ________ activities in order to stay abreast of consumer trends, preferences, and determine the potential for success of new products.

• A) marketing research
• B) competitive intelligence
• C) econometric analysis
• D) employee engagement

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Definitions:

Concise

Being concise involves expressing ideas or information in a brief and direct manner without unnecessary words, making communication more efficient.

Consistent

The quality of being uniform, steady, and unchanged over time or in different situations.

Operational

Pertains to the day-to-day activities and functions essential for an organization or system to work effectively.

Transitions

Transitions are changes or movements from one state, stage, subject, or place to another, often signaling shifts in speech or narrative.