Most Markets for Products Are Made Up of Individuals or Groups

question 189

Multiple Choice

Most markets for products are made up of individuals or groups with diverse needs for products and are called ____ markets.

• A) undifferentiated
• B) concentrated
• C) homogenous
• D) differentiated
• E) heterogeneous

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Definitions:

Humanist Psychology

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but also through the eyes of the person doing the behaving.

Scientific Understanding

The comprehension and knowledge of scientific concepts, theories, and empirical evidence, as well as the methods used to obtain them.

Collectivist Cultures

Societies that prioritize the needs and goals of the group over individual desires or ambitions.

Personality Traits

Personality traits are enduring patterns of thinking, feeling, and behaving that distinguish individuals from one another.