Your Marketing Team Is Having a Brainstorming Session to Finalize

question 190

Multiple Choice

Your marketing team is having a brainstorming session to finalize your target marketing strategy. To make sure all team members are on the same page, you make the following statement to keep the discussions focused:
If we determine that the needs of the customers we are targeting are ______________, then we need to pursue a _______________ targeting strategy.

• A) homogeneous; undifferentiated
• B) heterogeneous; undifferentiated
• C) homogeneous; differentiated
• D) homogeneous; correlated
• E) homogeneous; concentrated

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Definitions:

Cost Of Goods Sold

The total cost of manufacturing or acquiring the products sold by a company during a specific period, excluding indirect costs.

Acid-Test Ratio

A liquidity metric that measures a company's ability to pay off its current liabilities without relying on the sale of inventory.

Balance Sheet

A statement detailing an organization's assets, liabilities, and owners' equity on a certain date.

Sales On Account

Transactions in which a customer purchases goods or services but payment is delayed, typically recorded as receivables on the seller's balance sheet.