A Business Advantage of the Concentrated Targeting Strategy for Any

question 92

Multiple Choice

A business advantage of the concentrated targeting strategy for any company is that it

• A) requires less market research and information.
• B) requires less intensive analysis of customers' characteristics and needs.
• C) allows a firm to utilize all of its production capacity.
• D) maintains the firm's flexibility in moving into other market segments.
• E) allows a firm to develop a special marketing mix for a single market segment.

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Definitions:

Supplies Cost

The expense incurred to acquire supplies necessary for the production of goods or the operation of a business.

Variable Overhead Efficiency Variance

The difference between the actual variable overhead costs incurred and the expected variable overhead costs based on standard cost accounting practices.

Direct Labor-hours

The whole amount of production time by workers intimately involved in manufacturing.

Variable Manufacturing Overhead

Indirect manufacturing costs that fluctuate with production volume, such as utilities and indirect materials.