Why Is It Important for Marketers to Recognize the Stages

question 231

Essay

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

---

Definitions:

Insurance Companies

Organizations that provide financial protection and compensation for losses or damages in exchange for payment of premiums.

The Bell Curve

A controversial book by Richard Herrnstein and Charles Murray, discussing human intelligence and its relationship with social class, race, and outcomes in America.

Intelligence

The ability to acquire and apply knowledge and skills, and to reason, solve problems, and adapt to new situations.

Genetically Inherited

Traits, characteristics, or conditions passed from parents to offspring through genes, encompassing physical attributes, health conditions, and some behaviors.