A Targeting Strategy in Which an Organization Targets a Single

question 171

Multiple Choice

A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) ____ strategy.

• A) selective
• B) focused
• C) differentiated
• D) concentrated
• E) undifferentiated

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Definitions:

Required Rate of Return

The minimum yearly return rate that convinces individuals or firms to put their investment into a certain security or project.

Canadian Pacific Railroad

A historic railway company in Canada, established in the 19th century, playing a significant role in the development of the nation's commerce and industry.

Yield

The income return on an investment, such as the interest or dividends received, often expressed as a percentage of the investment's cost or current value.

Principle Due

The portion of a loan or mortgage payment that reduces the original amount borrowed; it does not include interest or additional fees.