TimeWarner Cable Uses a Segmentation Strategy for Its Cable TV

question 22

Multiple Choice

TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?

• A) Demographic
• B) Geographic
• C) Psychographic
• D) Product-related
• E) Education

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Definitions:

Enthusiasm

Intense and eager enjoyment, interest, or approval.

Yerkes-Dodson Law

A theory that suggests there is an optimal level of arousal for performance, and that too little or too much arousal can adversely affect task performance.

Mental Arousal

The psychological state of being alert and mentally engaged, often in response to stimulation or challenge.

Physical Arousals

Pertains to bodily reactions or physiological responses to stimuli.