Identify the Four Major Categories of Segmentation of Variables for Consumer

question 21

Essay

Identify the four major categories of segmentation of variables for consumer products, and give three examples of each.

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Definitions:

Anima

In Jungian psychology, the unconscious feminine side of a man, or the archetype representing the female aspect of a man's personality.

Masculine Side

The collection of attributes, behaviors, and roles generally associated with boys and men, as determined by societal norms.

Defense Mechanism

Psychological strategies unconsciously used to protect oneself from anxiety by denying and distorting reality.

Reaction Formation

Psychological defense mechanism in which a person forms an opposite emotional or behavioral reaction to the way he or she really feels to keep those true feelings hidden from self and others.