Micromarketing Is

question 80

Multiple Choice

Micromarketing is

• A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
• C) marketing efforts that are tightly controlled by high-level executives in the organization.
• D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
• E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

Comprehend the ethical considerations in résumé writing and job searching.

Understand how to effectively showcase skills and abilities in a résumé.

Learn the strategies to enhance résumé recognition by automated tracking systems.

Recognize the value of networking and referrals in the job search.

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Definitions:

Cartel

An association of independent firms or countries that agree to coordinate their production and pricing to monopolize a market or to influence market conditions.

Monopoly

The market structure that exists when there is only one business providing a product in a given market.