Alli Segments Its Diet Pills Based on Those Who Have

question 186

Multiple Choice

Alli segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of

• A) demographics.
• B) lifestyles.
• C) psychographics.
• D) behavior.
• E) personality characteristics.

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Definitions:

Self-fulfilling Prophecy

A belief or expectation that influences actions in a way that causes the belief to become true.

Stereotype Threat

The risk of confirming negative stereotypes about one's social group, which can hinder performance in activities related to those stereotypes.

Fundamental Attribution Error

The tendency to overestimate the influence of personality and underestimate the influence of situational factors in explaining other people's behavior.

Focus-of-Attention Bias

The tendency to pay more attention to certain stimuli or aspects of the environment over others, often affecting judgments and decisions.