What Is a Primary Difference Between Business and Consumer Buyers

question 60

Multiple Choice

What is a primary difference between business and consumer buyers?

• A) Consumer buyers require more product information than business buyers.
• B) Business purchases are made by one individual whereas families make consumer purchases together.
• C) Repeat sales are more common with consumer buyers than business buyers.
• D) Consumers primarily buy inexpensive items; businesses only buy expensive items.
• E) Business buyers generally make larger orders than consumer buyers.

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Definitions:

Belief

An acceptance that something exists or is true, especially without proof, or the mental acceptance of and conviction in the truth, actuality, or validity of something.

Self-Disclosure

The act of revealing personal information about oneself to others.

Kinesics

The study of body movement, expression, and gestures as a form of non-verbal communication.

Proxemics

The study of human use of space and the effects that population density has on behavior, communication, and social interaction.